MGAs  ·  Wholesalers  ·  Carriers  ·  Vendors  ·  Insurtechs

The Insurance
Distribution Growth
Platform.

One platform. Four capabilities. Built exclusively for insurance organizations that need to find the right targets, reach them, get found, and access an active producer market, all under one roof.

Modular by Design: Start with one capability or deploy the entire platform. Designed to integrate with your team, not disrupt it.

Fueled by Agency Directory

The data engine behind every capability.

Agency Directory is the live, daily-verified data core that powers the entire platform: load in your own lists, segment the right targets, then activate across outbound, digital, and the producer marketplace.

Agency Directory platform: Insurance Organizations list with filters for account type, location, premium, revenue and employees, plus export and send-campaign actions
Use Cases

One dataset. Dozens of ways teams put it to work.

Sales & Distribution
Program & Product Launches Appetite-Matched Prospecting Producer Recruitment
Strategy & Planning
Geographic Expansion Territory & Sales Planning Carrier & Appointment Research M&A & Partnership Targeting
Marketing & Outreach
Marketing & Campaign Lists Event & Conference Outreach Agency Segmentation & Scoring
CRM & Data Management
Data Verification Continuous Record Updates API Access Custom Enrichment Workflows
The Platform

Four capabilities. One growth system.

Most insurance organizations piece together their growth strategy from disconnected vendors. We built something different: all four capabilities under one roof, built exclusively for insurance distribution.

Each capability is available standalone. You do not need all four to get started; use what you need, and build from there.
01
Agency Directory

Insurance Data & Market Intelligence

Agency Directory is a live SaaS platform, not a static list, updated daily with verified data on insurance decision-makers across agents, brokers, MGAs, wholesalers, and carriers. Clients subscribe, log in, build their own audience, filter, and export. Think ZoomInfo, but built specifically for insurance distribution.

  • 168K+ total verified insurance decision-makers
  • 84K+ agent & broker contacts across 35K+ locations
  • 24K+ MGA & wholesaler contacts across 2K+ locations
  • Segmented by appetite, SIC code, carriers represented, premium volume, lines of business, employee size
  • Direct email, phone, mobile, and social included
Request Sample Data →
02
Activation

Outbound Email & Telemarketing

Knowing who to reach is only half the battle. Activation puts your message in front of the right people, built directly on top of Agency Directory data, so targeting is already done. We handle strategy, copywriting, deployment, and follow-up. Your team focuses on closing.

  • 10-email nurture campaign strategy and deployment
  • Professionally designed outbound email campaigns
  • Insurance-specific telemarketing callers
  • Unique qualifiers and appointment setting
  • Calendar sync for booked meetings
Book a Discovery Call →
03
Digital Marketing

Websites · SEO · AI Search · Content

Digital marketing does two things nothing else in the platform can do. First, it is your credibility layer: every outbound touch you make sends someone to your website before they respond. Second, it is how buyers find you when they are already searching across Google, ChatGPT, Perplexity, Gemini, and Claude.

  • Custom WordPress websites, not templated
  • SEO and AI search optimization across all five major platforms
  • Whitepapers, market studies, and executive ghostwriting
  • Producer-facing educational content
  • Free digital audit available as a starting point
Request a Free Digital Audit →
04
Distribution Marketplace

ProgramBusiness: Active Producer Access

ProgramBusiness is where insurance distribution happens. With 60,000+ active P&C producers already on the platform searching for specialty programs and new markets, it is not a passive listing; it is an active distribution channel with a 10% average open rate and 1.5% click-through rate.

  • Storefront and program pages (up to 10 pages)
  • Email distribution to opted-in P&C producers
  • Daily NewsFlash newsletter inclusion
  • Sitewide advertising and real-time submissions
  • Best fit: MGAs, carriers, and wholesalers
Learn More About ProgramBusiness →
Powered by ProgramBusiness

Connect with retail agents actively searching for markets.

ProgramBusiness is Neilson's distribution marketplace, where MGAs, wholesalers, carriers, and program administrators have connected with retail agents for more than 25 years. It combines marketplace visibility, targeted email distribution, industry content, and lead tracking to help insurance organizations increase awareness, promote underwriting appetite, and generate submissions.

ProgramBusiness marketplace: program storefronts, specialty market search, downloadable applications, and agent lead tracking
Put Your Programs in Front of the Right Agents

Home to 64,000+ insurance professionals across 35,000+ agency locations.

Agents visit ProgramBusiness to search for specialty programs, compare markets, download applications, and connect directly with underwriting teams. Whether you're launching a new program, expanding distribution, or looking to increase submissions, it puts your products in front of agents actively searching for solutions.

What You Get

Marketing, discovery, and lead tracking in one platform.

Storefront & Program Pages
Establish a presence where agents discover your organization, review underwriting appetite, access applications, and submit business.
Email Distribution
Promote your programs directly to the ProgramBusiness audience through targeted campaigns sent from the ProgramBusiness domain.
Daily NewsFlash Visibility
Increase awareness through newsletter advertising and quarterly PR article placements distributed via the Daily NewsFlash.
Lead Tracking & Analytics
Track contact form submissions, application downloads, quote requests, phone calls, and email engagement through your portal.
Platform Highlights

The reach behind every submission.

64K+
Insurance professionals on the platform
35K+
Agency locations represented
29K+
Active users each month
38K+
Monthly page views

Reach more agents. Generate more submissions.

ProgramBusiness connects MGAs, wholesalers, carriers, and program administrators with retail agents at the moment they are searching for markets and coverage solutions.

Schedule a Consultation
Built to be modular

Every team is different.
The platform flexes to fit.

Some organizations have an outbound team but no data. Some have a website but no SEO. Some need the whole system built from scratch. The platform is designed to plug into whatever you already have, and fill in what you don't.

You do not need to use all four capabilities to get value. Start with the one that solves your most immediate problem. Add others as your strategy and your team evolve. Every piece is independent enough to stand alone and integrated enough to work better alongside the others.

Tell us what you need, we'll identify the fit
Agency Directory
You need the data. Bring your own outreach.
Standalone
Activation
You have a story to tell. We put it in front of the right people.
Standalone
Digital Marketing
You need to be found and trusted before anyone picks up the phone.
Standalone
ProgramBusiness
You need active producers finding your programs right now.
Standalone
Use one capability or all four. Each is designed to deliver on its own, and integrate seamlessly when you're ready to expand.
Why Neilson Marketing

No other vendor can offer all four.

Most vendors sell you one piece and leave you to figure out the rest. A generic marketing agency cannot offer proprietary insurance data. A data company cannot offer a live distribution marketplace. A marketplace cannot run your outbound campaigns or build your website.

We built all four capabilities to work together, because data without activation is wasted, outreach without digital presence falls flat, and presence without market access leaves pipeline on the table.

But the platform is modular by design. Start with the capability that solves your most pressing problem today. Add the others as your strategy evolves. Every piece is built to plug into what you already have and work harder because of it.

01
38+ years exclusively in insurance
We have never served another industry. Every product, every campaign, every piece of content is built for the way insurance distribution actually works.
02
Proprietary data no one else has
Agency Directory is not a licensed list or a generic database. It is built from the ground up for insurance distribution: updated daily, segmented by fields that matter to this industry.
03
We start with a discovery call, not a pitch
We learn your goals first, then identify which capabilities fill your gaps. Some clients need all four. Some start with one. The conversation determines the strategy.
38+
Years exclusively in insurance distribution
168K+
Verified insurance decision-makers
60K+
Active P&C producers on ProgramBusiness
200+
Insurance organizations currently supported
100+
Acquisitions supported since 1988: we understand how insurance organizations grow
How It Works

We start with what you need, not what we sell.

No pitch. No rigid demo. A conversation about your organization and your goals, then we identify which capabilities actually fill your gaps.

1
Discovery Call

You tell us about your organization, your current distribution strategy, and what is not working the way it should. We listen before we recommend anything.

2
We Identify the Gaps

Based on your goals, we map out which of the four capabilities address your specific situation. Some organizations need all four. Many start with one and add others as they grow.

3
You Grow Distribution

We get to work. Because we built the platform exclusively for insurance, every decision we make is informed by 38 years of experience in how this market actually operates.

Get in Touch

Ready to grow your distribution?

Tell us what you are working on and we will come prepared with a clear picture of where the opportunities are.

No pitch. No pressure. If there is a fit, we will find it together.

  • Sample Agency Directory data: see exactly what is in the platform
  • ProgramBusiness: 60,000+ active P&C producers searching for specialty markets
  • Content examples: whitepapers, market studies, ghostwritten executive content
  • Digital audit: a free assessment of your website, SEO, and AI search presence
  • Discovery call: 30 minutes, no obligation, no pitch
Book a Demo

Prefer the form? Use it to request sample data, content examples, or to tell us what you need. We follow up within one business day.

Neilson Marketing Services
(949) 472-2700  ·  (855) 741-2870
hello@neilsonmarketing.com
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Built for the way insurance distribution actually works.

38 years. 200+ organizations. One platform designed specifically for MGAs, wholesalers, carriers, vendors, and insurtechs who are serious about growing their distribution.